Many transformation efforts begin with reinventing the operating model—and successful transformations often aim to align models with clear strategies. Here, we adopt this line of reasoning and specifically treat dt endeavors as “ the use of digital technologies to evolve operational activities by creating new or transforming existing processes, cultures, and customer experiences to meet changing business and market requirements.” The increasing integration of digital technologies into various organizational processes, known as digital transformation, has significantly reshaped traditional business models, operational workflows, and communication channels This transformation is particularly relevant in.
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