View the profiles of people named teresa benavides Join facebook to connect with teresa benavides and others you may know Social media has become vital in generation z users' daily lives, as they are the most connected group through social media However, studies have shown the negative side of using social media heavily, particularly loneliness. With this, the chapter contributes to the literature by proposing a model that explains the process that a generation z user may follow to develop a social media addiction, and the components that this process have. Social media addiction in generation z consumers
Implications for business and marketing is written by teresa berenice treviño benavides Mari and published by springer. However, studies have shown the negative side of using social media.
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