The brand has more than doubled in size since 2017, even amid markedly increased competition from rtds. Discover the best selling vodka in usa for 2025 Which brands dominate the market Explore top choices like tito's and grey goose, plus sales trends Tito’s handmade vodka is by far the star player of not only the vodka category, but the spirits business as a whole The brand saw a whopping $2.6 billion in sales at retail last year and volume of some 12 million cases
However, even the king of the category experienced some trouble in 2024. Despite a slight decline in volume in 2024, tito’s handmade vodka remains a dominant player in the spirits industry, with an estimated 12 million cases sold and over $2.5 billion in retail sales. In 2023, tito's handmade vodka had the highest volume of sales in the unite states compared to other vodka brands. Despite this, vodka has proved more resilient than other alcoholic beverages After briefly losing its crown to whiskey in the previous year, 2023 saw vodka once again become the largest.
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