A survey found that instacart has been experimenting with grocery pricing New research has put a spotlight on how new technology has changed the way retailers may start setting grocery prices. Instacart has been charging customers different prices for the same products, despite the items being picked up from the same store While customers have at times suspected that something was. Popular food delivery service instacart has been using a shady algorithm that charges different prices to different customers on the same grocery items in the same supermarkets without telling. 74% of all tested grocery items appeared on instacart at multiple prices during the experiment
Some products showed as many as five different prices at the same store at the same time. Shoppers may be unaware they're paying as much as 23% more than others for the same grocery items on instacart, a new analysis says. Of those items that we found instacart experimented on, the average difference between the lowest and highest prices was 13% Some shoppers found grocery prices that were up to 23% higher than prices available to other shoppers for the exact same items, in the exact same store, at the exact same time.
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