Pubmatic (pubm) is rolling out a new integration to help brands place text ads directly within ai chat interfaces using standard adtech tools, adweek’s kendra barnett reports The ssp has partnered with kontext, a 2023 startup that enables publishers to feed content to ai systems while ensuring revenue and credit Programmatic ads have entered the chat … bots On tuesday, pubmatic announced a partnership with kontext, a platform that uses llms to generate relevant ads within ai chatbots The integration is kontext’s first with an ssp, marking its introduction of ai chatbot inventory into the programmatic. Top news and commentary for technology's leaders, from all around the web.
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