How pokémon cards became a stock market for millennials Pokémon cards have become a hot commodity, with a booming resale market driven by millennials In this video, we explore the reasons behind the craze and its impact on the hobby. From kid stuff to serious investment pokémon cards are no longer the realm of kids swapping pikachu for charizard They’ve become a cultural and economic. They’ve become a cultural and economic phenomenon, and even some of the rarest cards are selling in the millions
Consider the pikachu illustrator card, which logan paul purchased for a staggering $5 million and placed pokémon firmly on top of the collectibles universe The demographic shift is clear Up 3,261% over 20 years, according to data provided to fortune from card ladder.
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